At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.
This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven cooperates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies working in the creative industries or service design.
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