Levien Lodders

Department: Man and Activity
Website: www.levienlodders.nl

AN INTIMATE STORY

WHAT
A range of women’s underwear to improve health awareness.

WHY
Women’s lingerie is made of a range of materials, many of them synthetic. Women wear it without stopping to think how these fabrics, which are in direct contact all day with their most intimate parts, affect their bodies. With her range made of natural fibres, Levien Lodders intends to raise women’s awareness and change their choices.

HOW
An abstract video inspires women how they should take care of their bodies to stay healthy. The natural lingerie helps put this idea into practice. The material is breathable and absorbent and it keeps bacteria in check. The pattern reflects the effect of the fabric on the body.

QUOTE
What you wear against your skin should help you stay healthy.