Willem van Hooff

Department: Public Private
Website: willempie649.wixsite.com/studiowillemvhooff

ELEMENTS OF CONSTRUCTION

WHAT
A family of furniture that celebrates the invention of reinforced concrete 150 years ago, by revealing its inner beauty.

WHY
Until now, steel reinforcements were hidden inside the concrete with one purpose only: to give the material strength. Willem van Hooff has turned the composite inside out and brings the metal grid to the surface, giving it a complementary aesthetic function.

WHY
After extensive experimentation, he found a way to let the metal outgrow the concrete in the casting process. The result visualises the strong pact between the two. Together, the sculptural pieces form a new city landscape within our homes.

QUOTE
By changing the proportions, new functions are revealed.