Pauline Wiersema

Department: Man and Leisure
Website: paulinewiersema.com

CUT THE CRAP

CUT THE CRAP WHAT
For too long pigeons have been seen as filthy rats with wings. This campaign, inspired by populist parties and political movements, aims to give this unloved bird the podium it deserves. Or is the pigeon a way to tell a bigger story?

WHY
Populists are masters of communication and manipulation. So what better way to engage the masses than to learn from the experts and make use of their methods?

HOW
Full of strong, simplistic language and bright visuals, the campaign mimics the way issues are blown up to absurdity, leading to polarised debates where the underlying causes are put aside and left undiscussed.

QUOTE
The real issue is polarisation. The pigeon is just a decoy.