Yannic Alidarso

Department: Man and Well being
Website: www.yannicalidarso.nl

The Synergy of Colour

How can you increase consumer awareness of a product’s origins? Yannic Alidarso’s solution is called The Synergy of Colour. His bare, elm wood cabinet is designed to be decorated using natural pigments people collect themselves. Think of stinging nettles for a deep green colour or wild heather for purple. Once placed in Alidarso’s Colour Extractor, the selected organic material is ground into a fine pulp and mixed with transparent paint. This is fed into a flexible tube connected to a needle embedded in the soft wood of the wardrobe. Slowly, the natural pigment seeps into the wood, returning some of the forest to the tree.