Who is joining the conversation:
Guus Beumer (director The New Institute)
Jurgen Bey (designer)
Alberto Bonisoli, (Dean Domus Academy)
At the Salone, you mostly see student work on the one hand and, on the other, work by designers who’ve been embraced by the market and are designing for big companies. But what about the space between those extremes? Have things changed? Was the gap less pronounced in the past? The Salone traditionally paid more attention to practice than to theory. The Design Academy Eindhoven was one of the schools that helped to change that. Now, many new graduates make it into the headlines of blogs and newspapers and see their work snapped up by museums like New York’s Museum of Modern Art. But what’s the next step? How do you stay true to your creativity while developing your practice and making a living? Alongside these questions, a discussion is under way in the Netherlands about the importance of artistic research as a stepping stone to innovation. How can we make sure designers keep doing artistic research after graduation? At this Milan Breakfast, we’ll take this discussion outside the Netherlands and ask a international group of experts to contribute new insights and share their experiences.
Moderator: Tracy Metz