Self Unself

There is a clearly defined theme to this year’s show: Self Unself. The theme is also being researched at another location in the city: the Van Abbemuseum. In both venues, creative director Thomas Widdershoven is asking visitors to explore the tensions between ‘I’ and ‘we’ in contemporary design. What is the role of the individual in the work of the latest generation of designers, and how do they value the collective?

Design Academy Eindhoven graduates are presenting designs to help people: Luc van Hoeckels ‘Single Spark’ offers Ugandan war victims increased independence with a do-it-yourself package to produce things like bread or ointments. Other projects show much more of its designer's identity. Willem van Doorn has returned to the farm where he grew up to explore the possibilities for generating energy from waste and used materials, and become self-sufficient. It has resulted in ‘Illumination By Digestion’. Every design has its own balance between ‘I’ and ‘we’.

Thomas Widdershoven, creative director of DAE, explains how he wants to research Self Unself in the Van Abbemuseum: “Out of all the work by Hella Jongerius, for instance, I am showing the work she did for KLM, because it marks a venture outside the realm of culture for her. I am curious to find out how much of herself she is sacrificing and how much of herself she is able to retain when working with a client who has such a strong identity.”

VanAbbe museum: Self Unself


19.10. – 17.11.2013

Opening hours during Dutch Design Week
Saturday 19 until Sunday 27 October
11:00 – 18:00

After the Dutch Design week, you can visit Self Unself at Van Abbemuseum during regular opening hours.

Please find them on the website:
Van Abbemuseum
Bilderdijklaan 10
5611 NH Eindhoven

Curators: Thomas Widdershoven, Jan Konings
Curatorial team: Daniela Dossi, Irma Földényi




Design Academy Eindhoven would like to thank her friends
Aliaxis, Bruns, Catharina-Ziekenhuis, Cosentino, Ecco, E.ON, Forbo Flooring, Gemeente Eindhoven, GGzE De Grote Beek, Keep an Eye Foundation, Lecturis, NS, René Smeets Foundation, Veenhuizen, Van Engelen & Evers, Vescom, Waterschap de Dommel, Woonbedrijf

Now Future! Passe-partout

This year all visitors are offered a package deal in the form of a Dutch Design Week Now future passe-partout. This ticket gives you entrance to: Designhuis - Klokgebouw - Dutch Design Awards Expo - Graduation Show - Van Abbemuseum.

‘Now Future’ Passe-Partout
€ 15,–

Children under 12:
free entrance

Children and youngsters
between 12 and 18: € 7,50

All students on presentation of
student card: € 7,50

Your ‘Now Future’ Passe-Partout is
your entrance to:
Graduation Show
Dutch Design Awards expo
Van Abbemuseum – Self Unself


Buy your online ticket HERE!


Avoid waiting in line and buy your
Passe-Partout online at
€ 12,50 excl. service costs. You can
also buy your Passe-Partout at one
of the locations mentioned above.


Hi res images of all projects are available on our press website:
If you want more images or information about graduate students, please contact: