DANIELA TREIJA

CumLaude

Department: Man and Communication
Website: www.danielatreija.com

Form follows Fiction

A room dividing hat that comes from the movie ‘Brazil’; a breadknife that cuts and toasts simultaneously, originating from ‘The Hitchhiker’s Guide to the Galaxy’; and a bottomless bag that belongs to ‘Mary Poppins’. Daniela Treija has translated these imaginary inventions from books and films into real-life designs. And these are only three examples that she has worked out, from a total of 83 sketches in her inspirational guidebook ‘Form follows Fiction’. “Throughout history there have been numerous cases of narrative predictions influencing the design industry,” says Daniela. With this book she wants to revive design fiction as a tool for innovation.