Maxime Benvenuto

CumLaude

Prizes: Melkweg Award Nominee

Department: Man and Leisure
Website: maximebenvenuto.com

The Atmospherical Potential of Boredom

Instead of trying to ban boredom from our lives, we should embrace it, says Maxime Benvenuto. Doing nothing actually feeds our creativity and curiosity! Using this fact, he managed to integrate the concept of tedium into the design process. He started by creating a lexicon of words and notions related to boredom and then translated these into a series of material and visual elements. A hard, glossy, black tile for example, stems from the word ‘silence’. And a heavy steel cubicle hanging from a frame comes from the word ‘slow’. These 3D elements form a new language, revealing how boredom can be used to shape design.