Bart Joachim van Uden

Department: Public Private
Website: www.bartjoachim.nl

Marble Earth

The ‘Marble Earth’ furniture range plays with our appreciation of chipboard furniture with a decorative top layer. We tend to like it because it is cheaper than solid wood furniture, but it has an aura of discount brochures and mediocrity. Our solution is to cover it up with imitation wood prints. But why stick to a ‘birch’ cupboard door? An ‘oak’ kitchen worktop? Why not embrace the full potential of the material? Bart Joachim van Uden re-imagines our self-deceit. He uses images from Google Earth, selected to look just like exclusive natural stone, and combines them with the aesthetic details of standard furniture production.