Guglielmo Poletti

Department: Contextual Design
Website: guglielmopoletti.com

Equilibrium

Designers define a framework of criteria for themselves
to ensure coherence and quality in their work. But too much
thinking ahead can become an obstacle. So when Guglielmo
Poletti felt himself being held back trying to define his philosophy
of making, he freed himself from any pre-conceived concept
and set to work intuitively, striking a balance between naivety
and intellect. It resulted in a series of objects: ‘Equilibrium’.
Attracted by basic constructions, his ‘thinking-with-your-hands’
approach led him to investigate the limit of his materials,
introducing twists and tension. Zooming in on unconventional
details, he draws the viewer’s attention and creates a suspension
in the way people engage with the work. By deconstructing
an image and then restoring it with the smallest intervention,
he aims to achieve a deeper impact. His subtle gestures allow
for a new appreciation.