Jian Da Huang

CumLaude

Department: Man and Identity
Website: jiandahuang.com

Garden of Odour

For Jian Da Huang, the body is like a fragrant garden, producing elements brimming with identity: sweat, urine, hair and skin. These elements can be harvested with special tools and worn as a personal fragrance. After all, why wear mass-produced perfumes when we make our own? The process of harvesting creates a new ritual as you are brought in contact with your essence. Primitive and sexy, use your true identity to attract on instinct. Or, mark your loved one with your scent as an intimate presence wherever they go. ‘Garden of Odour’ is a trend forecast for the cosmetic industry.