Mies Loogman

Department: Man and Leisure
Website: www.miesloogman.com

Chance for Information

There is a discrepancy between the realities of crop breeding today and the image people have of it. Being the daughter of a cauliflower breeder, designer Mies Loogman saw an opportunity to inform the public in an entertaining way. Users can play the slot machine by pressing the button. If the screen ends on three matching images, the machine prints a receipt that can be exchanged for a fun card with useful information broken down into easily digestible chunks. Mies sees her machine as a methodic way to open up a range of topics from different perspectives.