Bora Hong

Department: Contextual Design

Cosmetic Surgery Kingdom

This project explores the unusually high number of aesthetic surgery procedures in South Korea.

As a contextual designer from South Korea, it is interesting to compare the booming surgery phenomenon - the modification of our bodies as a way to express dignity and achieve a better position within society - with design.

The research deals with many issues including advertising, global standards of beauty, obsession, pain, .... The project also deals with the ways design is part of this cosmetic surgery kingdom, as it modifies everyday life and tries to turn it into an ideal reality.

I chose some basic items and made various efforts to transform them into perfect, well-known icons of design.


Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven