diego faivre

Department: Man and Leisure
Website: thediegoscopy.com

MINUTE MANUFACTURING

WHAT
A design manufacturing system to make objects by the minute. The cost is measured in custom ‘Diego Coins’: every coin is worth a minute of production time and is the equivalent of one euro.

HOW
Diego Faivre makes products from waste materials such as cardboard tubes, plastic boxes and leather strips in the amount of time purchased. To add appeal, he covers each with colourful ‘Diego Dough’: an air-drying clay.

WHY
Time really is money. Here, the quality and design of the outcome depends directly on the time spent. This challenges the traditional way we value an object. It is a reaction to the rise of mass production and a lack of individual expression in what is made.

QUOTE
I explore the joy of making, of having fun and not being perfect. This project was realised in collaboration with Scrap XL in Rotterdam.