Bea van Grutten

Department: Public Private


What: A film that presents a new line of wearables for flirting, inviting us to move away from digital dating and get physical again.

Why: Being part of the swipe right generation, Bea van Grutten regrets that the key moments of meeting a potential partner all happen on a screen now, making the experience less romantic and instinctive than in real life.

How: Taking inspiration from the honest and sensually stimulating courtship rituals in the animal world, ‘Woo’ presents an equivalent for humans. Wouldn’t it be great if you could passionately open up your feathers like a peacock? Try one of these wearables to see what happens if you throw a flirty wink with an attractive body extension.

“Be more animal”

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Iris Rijskamp