Mong Eun Kim

Department: Man and Communication

Displayed Reality

What: A video installation exploring the blurry line between reality and advertising in user-generated makeup content on YouTube.

Why: This project reflects on current social media influencer marketing in the beauty industry and how brands are promoting their products subconsciously to ad-resistant millennials.

How: A collection of user generated makeup tutorials is simultaneously displayed on a screen, all showing women in the process of applying makeup while talking about their personal lives. Is this really a reality or is it another face of advertising displayed as a reality?

“In the online world people see more advertising than they think”

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Nicole Marnati