Camila Kennedy

Department: Information Design

The Best Descriptor is Fuzziness

What: A new take on representing quantum gravity, breaking away from the traditional diagrams that leave most of us clueless.

Why: The uninspiring illustrations in physics books have not changed much in thirty years, even though the science behind it has greatly advanced. Frustrated with the absence of critical design in physics, Camila Kennedy searched for new ways to explain a complex theory to a broad public.

How: Quantum gravity is impossible to see with your eyes, its particles trillions of times smaller than photons. Instead of trying to grasp that in misleading diagrams, Camila started storytelling – in comprehensible words. With a booming narration in a room filled with fog, listeners enter a different world, where fuzziness is the best descriptor.

“The fog deposits people in the fuzzy world of quantum gravity”

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Ronald Smits