Gianmaria Della Ratta

Department: Contextual Design

Pasta Shootah

What: This project takes the industrial method of extruding pasta and translates it into the world of 3D software, breathing new life into a stagnant tradition.

Why: In the global imagination, Italy means pasta and vice versa. The cliché transforms the country’s eating habits into the main characteristic of the people, fuelling the stereotype of Italian identity. How can design be used to question such deep-rooted conventions? How can 3D modelling, rapid prototyping and new materials connect to a national heritage in which food, industry, and politics have a complex relationship?

How: Gianmaria Della Ratta took the extrusion method and generated rules for efficiency, form, scale and process, some based on traditional pasta shapes. Unlike traditional production, extrusion always leads to different results.

“An opportunity to create with the oldest Italian production process”

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Iris Rijskamp