Wednesday 9
10.00-11.30
A healthy ego is essential for a good designer. After all, it’s the creative spirit of the designer that ultimately has to come up with the best solution. So during their design education students have to master creative skills and develop unique and strong design solutions and strategies, but they are also trained to follow their instincts, trust their gut feelings, and act accordingly.
‘For their graduation they have to initiate projects themselves, which really brings out their creative spirit’, says Thomas Widdershoven, Creative Director of Design Academy Eindhoven.
Training this self-awareness is no easy task; what is the role of a good tutor in this process? How can tutors guide a creative process and make sure that a healthy ego doesn’t turn into an overestimating of the self?
According to David and Tom Kelly, founders of Stanford D school and authors of the book Creative Confidence, creativity is not exclusively the domain of creative types; using the right principles and strategies we can unleash the creative potential in everyone. Is this really true? And what does this mean for design schools?
FORUM
- Tonny Holtrust, Managing Director Education & Research Design Academy Eindhoven
- Jurgen Bey, Managing Director Sandberg Institute in Amsterdam and design studio Makkink & Bey
- Jan Pieter Kaptein, graduate Design Academy Eindhoven with project the Second Self Laboratory
- Eugenie deLariviere, graduate Design Academy Eindhoven with project My Education Frustration