BEST CLIENT: AHREND
WE CONGRATULATE OUR FRIEND OF THE ACADEMY WITH THIS AWARD!
Ahrend demonstrates, as it used to do in the past, great love for design. Design is even more in the company’s genes
than in its strategy. Design is primarily tactical and intuitive. The role of the management is crucial in the design strategy
and the realisation of the collection and brand positioning. The commitment to sustainability through the application of
new materials arisen from the knowledge of external designers as well as the role of internal designers in coaching
external designers can be called exceptional. The fact that Ahrend sees the external designers as partners and offers
them an attractive royalty fee is clear evidence of good and sustainable clientship …”
http://www.ahrend.nl/