BAS RAIJMAKERS FOLLOWED THE MY WAY DEBATE. HE MADE A REPORT OF THE EVENING ON TWITTER. WITH QUOTES OF FAMOUS ALUMNI OF DESIGN ACADEMY EINDHOVEN. SEE HIS OPINION & THOUGHTS IN THE FOLLOWING TExT.
(Bas Raijmakers Creative director at STBY London and Amsterdam)
‘’At Design Academy Eindhoven discussion: "enjoyment of taking a picture is cutting out context" (Bas Princen) I try to achieve the opposite!’’
‘’Paola Antonelli (MoMa): People expect objects, design, to communicate - so designers should learn scriptwriting at design school.’’
‘’Jurgen Bey: Africans tell stories, europeans ask questions. Storytelling is the ultimate reality,also when you tell stories about futures.’’
‘’Christien Meindertsma (of the famous pig book) says she both explored and edited to reveal connections between pig and many products.’’
‘’Christien's approach is very recognisable, diverge AND converge, the two can't live exist without the other.’’
‘’Joost Grootens (infographic designer): The book is a very appropriate media in the current age of info overload. It helps us filter.’’
‘’Cees Verbruggen: the digital revolution created a tool horizon. As designers we do not look behind it - we need to explore our tools more.’’
‘’Piet Hein Eek: a new tool as the one designed by Cees and Claire makes me eager to try out what I can do with it, that's beyond the horizon.’’
Claire: Designers are hesitant to call themselves innovators, but we all are. We actually try to innovate the role of the designer itself.
‘’Piet Hein Eek: many graduated designers did not become a designer but played a role wherever creativity was needed. It does not fit in a box’’
‘’Paola Antonelli: designers nowadays are really comfortable with being in front of an audience and not having a product, 'just' a role.’’
‘’Paola: Designers are providing a social service now, but with practical talent. But Jurgen Bey would not send designers to a disaster.’’
‘’We just checked with the audience here at Design Academy Eindhoven: no one came to see chairs at Milan's furniture fair!’’
‘’Alumni: the different roles designers take are hard to translate in a company profile when you register: Companies House does not get it..’’
‘’Jurgen Bey: When you develop design as a profession you need to keep questioning your role-Piet Hein Eek now develops a neighbourhood in Ehv’’
‘’End of a great discussion at Design Academy at #Salone about new roles of designers. We need a new name for the furniture fair, clearly!’’
Twitter account Bas Raijmakers:
@hellobas http://twitter.com/#!/search/hellobas