Jonny Wray is a Research Associate on the Creative Industry Scientific Research Programme (CRISP) at Design Academy Eindhoven.
Jonny Graduated cum Laude from the Design Academy Masters in 2008.
His approach to design is through a strong research based practice by finding design solutions through a methodical user-centred approach; with a particular focus on human emotions, behaviours, and psychology.
The CRISP project he is a member of is a collaboration with the Technical university Delft and KLM who together have the objective to formulate opportunities for services that convert negative emotions into positive ones.

As part of the Creative Industry Scientific Research Programme (CRISP), he is involved in the Competitive Advantage through Strategic Design (CASD) project.